Media Training Programs
Learn to Share Your Story with Confidence
When the world is watching, what you say matters most. We help your leaders become brave storytellers who know exactly what to say.
Whether you need to get ready for a big interview, fix a problem, or explain a tricky plan, we give your team the tools to be ready for anything. We help you stay calm, speak clearly, and make sure the truth is always heard.
The Essential Message Training
Message Readiness
This foundational tier is designed for rapid preparation, focusing on core messaging and essential interview techniques for spokespersons who need immediate competency.
Feature
Description
Ideal For
Duration
1-Hour Intensive Session (Virtual)
Focus
Mastering the Rule of Three key messages, bridging techniques, and handling hostile questions (e.g., "no comment").
City & Gov Leaders, Thought Leadership, key staff, or spokespersons new to media engagement.
Key Deliverables
Personalized Message Triangle document; review of 2 practice interviews (on-camera or audio).
Price: $750.00
Format
Highly focused review of client policy/issue; drill-based practice sessions.
Urgent Preparation: Preparing for a scheduled, non-crisis interview.
Crisis & Visibility Readiness Training
Advanced Spokesperson Coaching
This comprehensive tier builds on the essentials, integrating crisis communication protocols and advanced strategies for proactive media engagement and high-stakes interviews (e.g., live television).
Feature
Description
Ideal For
Duration
4-Hour Comprehensive Day Session
In-Person
Focus
Crisis Simulation Drills (e.g., handling breaking news, negative inquiries); techniques for appearing on live TV and managing Q&A sessions. Message framing, and camera team.
Executive leadership (Mayors, Agency Directors), Crisis Communications teams, and regular media contacts.
Key Deliverables
3 professionally recorded on-camera interviews with detailed playback analysis; customized Crisis Communication Talking Points template.
Strategic Preparation: Leaders who frequently engage with local or national media.
Format
Deep dive into non-verbal communication and visual presence; scenario-based role-playing tailored to the client's biggest policy threats.
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Thought Leadership & Advocacy Masterclass
This premium consulting tier prepares leaders and staff to utilize media platforms to actively drive policy narratives, elevate their profile, and shape public opinion over the long term.