Diversity is at the heart of every message we create.
Our consulting agency aims to be the leading source for developing culturally inclusive public affairs and advocacy communication campaigns.
Consulting
We provide strategic communication plans, government affairs, and media relations consulting to reach multicultural audiences.
outreach
Connectivity is key in any successful endeavor. We aim to be the key to the community. Our goal is to help identify and cultivate national hyper local community partnerships, brand activations, coalition, stakeholder engagement, sponsorship activations and community outreach as your eyes and ears to the community you want to activate around a policy, issue, or initiative.
content
We are master storytellers of culture and diversity campaigns. We work with our clients to tell their unique brand story with social media content development and media production for TV, web, and podcasts. We're always exploring new and creative ways to build stronger communities through the use of content.
Core Areas of Service
Strategic Communications
Case Studies
Meet Myya Passmore
Myya is an award-winning strategic advisor with deep expertise in public affairs and communications. Her work spans media relations, Black media outreach, coalition building, community engagement, digital content development, branding, and government affairs. She partners with clients across a wide range of industries—including education, government, sports & entertainment, economic development, public health, and advocacy—to create meaningful impact.
As the CEO of Culture 44, a dynamic public affairs consulting firm, Myya has led initiatives for major brands and institutions. Her career includes agency experience supporting national clients in public health, tourism, and finance, where she developed and executed culturally relevant campaigns that resonate with diverse audiences. She has also overseen marketing for the City of Miami’s Community Redevelopment Agency and led African American outreach and local advertising efforts for organizations such as Coca-Cola, Paramount Pictures, Dunkin’, the City of North Miami, Rubenstein Law, Steve Harvey Worldwide, iHeart Media, Urban One, Career Source South Florida, and the Florida Education Initiative.
In addition to her consulting work, Myya is a dedicated youth gun violence prevention advocate. She serves as the Chair of Together for Children Miami-Dade, where she leads the Miami Gardens/Opa-Locka Neighborhood Coalition, working to create safer, more empowered communities for youth and families.
Myya splits her time between Washington, DC, and South Florida, continuing to drive change through strategic public affairs work. Outside the office, she’s often exploring new cities with her son or planning her next travel adventure. She’s also the founder of Hello Mom Tribe, a community created to empower mothers to dream out loud, connect through playdates, build networks, and advocate for the issues that matter most in their communities.
City of North Miami
#Get2NoMi Rebranding Campaign
The Goal
The City of North Miami inclusive as a fun, innovative and thriving hub to live, work, and play with the help of a socially-driven marketing communications campaign. The strategy was challenged with identifying a creative way to touch it's multicultural and younger skewing resident population across various platforms over a short period of time.
The Result
We launched a 12-Week hashtag #Get2NoMi: Get To Know North Miami integrated marketing campaign. It included logo creation, radio advertising, creative content, public relations, and website development to spotlight North Miami diverse homegrown talent, City parks, cultural attractions and local businesses. Lastly we integrated a social media Ride Along web series in partnership with Lexus of North Miami to spotlight the Mayor, commissioners and incorporated the police department by producing content for their monthly bike ride and the City's Running Man Challenge. We hired iHeart Media radio personality Papa Keith as a North Miami brand ambassador to lead campaign.
Social Feed
