Diversity & Inclusion is at the heart of everything we create
Our consulting agency aims to be the leading source for developing culturally inclusive communications and advertising campaigns.
Consulting
We provide integrated marketing consulting for special projects focused on diversity, online engagement, and community outreach. Services include: Public Relations, Community Partnership Development, Marketing Campaigns, Event Curation, and Media Buying.
content
We are master storytellers of culture and diversity campaigns. We work with our clients to tell their unique brand story with social media content development and media production for TV, web, and podcasts. We're always exploring new and creative ways to build stronger communities through the use of content.
Core Areas of Service
Strategic Communications
&
Project Management
Case Studies
City of North Miami
#Get2NoMi Rebranding Campaign
The Goal
The City of North Miami wanted to show the City as a fun, innovative and thriving hub to live, work, and play with the help of a socially-driven marketing communications campaign. The strategy was challenged with identifying a creative way to touch it's multicultural and younger skewing resident population across various platforms over a short period of time.
The Result
We launched a 12-Week hashtag #Get2NoMi: Get To Know North Miami integrated marketing campaign. It included logo creation, radio advertising, creative content, public relations, and website development to spotlight North Miami diverse homegrown talent, City parks, cultural attractions and local businesses. Lastly we integrated a social media Ride Along web series in partnership with Lexus of North Miami to spotlight the Mayor, commissioners and incorporated the police department by producing content for their monthly bike ride and the City's Running Man Challenge. We hired iHeart Media radio personality Papa Keith as a North Miami brand ambassador to lead campaign.
Meet Myya Passmore
Myya is an award-winning strategic advisor specializing in multicultural communications with a focus on African-American outreach, public affairs, public relations, and integrated marketing campaigns. She works with clients across industries and sectors.
Myya is the CEO of Culture 44, a diversity marketing consulting firm and her previous work includes coordinating marketing for the City of Miami Community Redevelopment Agency and leading local advertising and African American outreach for organizations including Coca-Cola, Paramount Pictures, Dunkin’, the city of North Miami, Career Source South Florida, Rubenstein Law, Steve Harvey Worldwide, iHeart Media, Urban One, and Florida Education Initiative, among many others.
Myya spends her time between Washington, DC and South Florida where she continues to work in the public affairs industry. You can typically find her exploring the city with her cool preschooler on his scooter, or traveling. Myya is also passionate about encouraging moms to dream out loud.
EDUCATION • M.S. in integrated marketing communications, Florida International University • B.S. in telecommunications, University of Florida HONORS • David Fincher Young Innovator Award, Miami-Dade Chamber of Commerce • 40 Under 40, Legacy Magazine/Miami Herald Newspaper • Certificate of Appreciation, Miami-Dade County Office of the Mayor and Board of County Commissioners • Official Salute, Miami-Dade County Office of the Mayor and Board of County Commissioners • New Leaders Council Fellow BOARDS • At-Large, Miami-Dade County Millennial Task Force • Vice-Chair, Miami-Dade County Public Schools’ Small/Micro, Minority/Women, and Veteran Business Advisory Committee VOLUNTEER WORK • The Resource Room • Hello Mom Tribe MEMBERSHIPS • Miami Association of Realtors • NAACP • National Association of Black Journalists PUBLIC SPEAKING • Breakthrough Miami • Miami-Dade County Public Schools • Black Professionals Network • Fathers M.I.A.
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